F-LAB India promotes Financial Literacy in the country by actively engaging with all the stake holders including the Government, Regulators, Educational Institutes, Training Providers, Financial Services Companies, Banks, etc. The main objective of F-LAB India is to promote Financial Literacy “to create a Financially Aware and Empowered India”. Further, American Academy of Financial Management India in association with “The Bombay Shareholders Association” (SEBI Recognized Investors Association) jointly shall organize “Financial Literacy” workshops across the country helping F-LAB India to participate in educating the investors and promoting the financial literacy at mass level.

This effort will bear fruit in increased awareness amongst the investors and financial advisors through long-term relationship of such knowledgeable investors and intermediaries leading to the national growth and investors’ protection.The recent past years of India have witnessed the recognition and importance for spreading financial literacy through various stakeholders like government, regulators, corporates, NGO’s, etc. Financial Literacy Advisory Board India (F-LAB India), an initiative of American Academy of Financial Management India (AAFM India), a non-profit organization established under Section 25 of the Companies Act, 1956 to promote Financial Literacy in the country with its mission “to create a Financially Aware and Empowered India” in association with AAFM India.

Objectives

• To create awareness and educate consumers on access to financial services, to educate the public or investors on the Financial Literacy, to protect the interest of the investors, to create awareness on availability of various types of Financial Products and their features, provide necessary infrastructure for public or investors to develop the necessary skills and knowledge to become financially literate, to change attitudes to translate knowledge into behaviour, to provide aid and assistance to public or investors to develop and maintain appropriate standards of competence for financial education and literacy through examination and continuing education, and to make consumers understand their rights and responsibilities as clients’ of financial services.
• To create a financially aware and empowered India, to undertake massive Financial Education campaign to help people manage money more effectively to achieve financial well being by ensuring access to appropriate financial products and services through fair and transparent machinery for consumer protection and help in grievance redressal.
• To conduct financial education campaigns across the country for all sections of the population along with awareness campaigns at different levels for existing and potential customers so as to improve their knowledge, understanding, skills and competence in managing money effectively and to help them improve their socio-economic financial status by taking informed decisions.
• To work towards an Inclusive Growth, Financial Inclusion and Financial Education, to develop the knowledge and skill of all the stakeholders to take informed decision, to promote enterpreneruship, to conduct the conduct various Finanacial Education trainings through trained/certified trainers/persons in a format suitable to each target group with the content that has been developed by rigorous research
• To develop and maintain the appropriate standards of competence for wealth management, risk management, investment advisory, project management and financial planning/ analysis through examination and continuing education, and educating the public about the benefits of wealth management, risk management, investment advisory, project management and financial planning/ analysis, provide necessary infrastructure for public or members to develop the necessary skills and knowledge to become successful Wealth Managers, Risk Managers, Investment Advisors, Financial Planners, Project Managers, Financial Analyst etc.